Rachel

Auerbach

Marketing & Content Creation
 
 

About Me

My name is Rachel Auerbach and I am a graduate of the University of Kansas in Strategic Communications and Italian. In my three years at KU, I’ve managed social media for large brands, developed marketing strategies for international companies, written for the local and national publications, and studied abroad in Florence, Italy. 

I am currently working at Zipfworks, a media lab in Santa Monica that runs

multiple e-commerce apps. I am currently running content operations and community management for Dealspotr. For Knoji, I write content about trending product verticals and work on marketing outreach.

Work Experience

April - November 2015

I worked as the Assistant Coordinator of Communications for KU's union programming board. Here I ran social platforms for $350k worth of campus events, collaborated to execute social and strategic plans, used social planning platforms like HootSuite, and managed relationships to work with events.

May 2017 - August 2017

I worked as an Account Executive for a boutique public relations agency in Kansas City, Mo. Here I wrote on-brand blog posts for clients; planned, created, and tested social media content; maintained relationships with clients and partnerships; produced paid media and saw 200% growth on social networks; and collaborated to research paid/earned media opportunities

June 2018 - Present

I now work at Zipfworks, a media lab in Santa Monica that builds eCommerce apps. Here I lead content development and community growth for focus verticals on Knoji, manage and optimize the content operations team and process, contact potential leads through outreach, manage the Dealspotr community, and meet weekly KPIs for all responsibilities.

 

Education

2014 - 2018

University of Kansas

 I am a graduate of the University of Kansas, where I studied Strategic Communications and Italian. In my three years at KU, I’ve managed social media for large brands, developed marketing strategies for international companies, written for the local and national publications, and studied abroad in Florence, Italy. 

 

Contact Me

rauerbach8@gmail.com

Tel: 818-835-7031

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